Choose this when your deadline needs to be a fixed date that's the same for everyone. Common use cases are launching a new product with "founder pricing", live mini course or cohort launch, doing a holiday promotion with a coupon, or a "cart is closing" launch.

Example: A site visitor joins visits your site page on Monday and has until Saturday to buy your course. A different subscriber joins on Friday and also has until Saturday to buy the course.

Each website visitor will have a custom deadline to purchase your offer regardless of when they visit your site. Common use cases include offering a limited time to grab some free content or purchase a course at a special price

Example: A website visitor views your page on Monday and has a five-day deadline. They have a personalized deadline for Saturday. If a different user visits the same page, they'd have their own deadline on Sunday.

After someone joins your free course you can give them a custom deadline to purchase a fast-action offer. Usually, the deadline is much shorter (in minutes) and they will only see this offer once.

Example: A student enrolls in your "lead magnet" course and has a 15-minute deadline to buy the full version at a reduced price.

After someone purchases your course, you can give them a custom deadline to accept another offer. Usually, the deadline is much shorter (in minutes) and involves them making a decision on the spot.

Example: A customer just purchased a course and has a 15-minute deadline to buy an additional course for a discounted price.

Get your members pumped and excited about new content you will be releasing. This will create a "reason to return" to your member dashboard as well as get them talking inside your community. They will love you even more

Example: Each month you release a new mini course. 7 days before the course is added to the member dashboard, you place a countdown timer on the member page letting them know about what is going to happen

Let's say you are doing a live launch and your cart is closing on a specific day. Well, you are going to be incredibly busy with all of your launch activities and promotions and will not have time or remember to change the sales page. So, instead you would drop a Countdown Timer on the sakes page, and enable it to redirect to your "waitlist page" on a specific date and time. Set it and forget it.

Example: You course cart is open from May 1 to May 8. You setup a waitlist page before the launch that contains a "sorry message" as well as a way to sign up for the waitlist via an opt-in form. On the sales page, you add the Countdown timer set to expire on May 8 at 11:59pm. When someone visits the sales page on May 9th, they will automatically be redirected to your waitlist page.

If you are doing live training or having a webinar, whether it is to collect leads or deliver member content, using a countdown timer on that page will remind your audience that the "clock is ticking". This creates a sense of urgency and will increase your signups.

The Countdown Timer can also be used for general announcements. You can have the announcements schedule and also disappear after a certain amount of time (using the Evergreen type) or it could be expired on a specific date

Example: You want your students to use know about the new Thinkific Mobile App, so you would place the Countdown Timer on the Student Dashboard page and then remove the timer portion so that there is just some text and a call to action. You would then set your call to action to the mobile app dynamic link.