Many Sections Kit sections contain a countdown timer. This is especially useful to drive some "urgency" for your readers to make a decision. Since you may be selling to a variety of timezones, it is important for you enter the countdown timer correctly.
The time you enter should be in UTC time (universal Time Clock aka GMT).
Figure out the day and time you will be using as the "expiration" in UTC by going to this online time convertor
Select UTC on the convertor
Use the UTC time when entering it inside a Kit section
Your users will see a countdown to that specific time no matter what timezone they are in
For non-english speaking sites, you can change the labels used under the number ex: Days, Hours, Minutes, Seconds